Vision

What is a vision? Why do we need it?

Every professor at Wageningen University & Research (WUR) is requested to prepare and present a "vision" to an examining committee when going for promotion to associate professor. To fulfil this request, this is the "vision" that I presented in July 2016.

I put "vision" in brackets because, of course, companies and most organisations worldwide use this term quite differently, such as: An aspirational description of what an organisation would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide choosing current and future courses of action. (Business Dictionary 2016).

Therefore, let me first share my true vision and then my "vision" as requested by the formal requirements of my university.

My vision 

With our global team of researchers and non-academic partners, we strive to support and accelerate a sustainable transformation of agricultural and food systems by sharing knowledge with current and future change agents in startups, companies and their non-business stakeholders through research, education and project management - giving priority to marginalised rural development contexts - and by shifting the academic industry towards more problem-oriented, inter-disciplinary, transparent, fair and socially active practices.

My "vision": index


1. Introduction
2. Empirical context
3. Research vision
4. Education vision
5. Grant acquisition | Contribution to society


Short presentation of my "vision" (July 2016)



















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